What is Social Media?
Is it a way to share thoughts?
Or a communication system that connected the entire world?
In The Social Organism, Oliver Lucket talks about what Social Media is, and how it works. He believes that it goes beyond communicating, sharing, and liking. He compares Social Media to a living organism, with memes for cells and trolls for viruses.
It was a really interesting way of looking at Social Media, and I learned couple of great things. On the flip side, this was a really bland book. So, in order to save you all the headache of reading this book, I am going to go over the parts of the book that will help you become more successful on Social Media.
- Emotional triggers, such as joy, sadness, and anger, spur people into action. If you want more people to share your posts, use these triggers.
- Open to the widest possibility, instead of limiting yourself to one niche. Lots of successful content has lost its momentum when it cuts off information flow.
- Calls to action can be extremely effective.
- Use headlines/hashtags that resonate with people. For example, #FeelTheBern is much more fun than #Hillary2016
- An idea can not take hold if it is unfamiliar to your audience.
- Re-blogs, re-tweets, re-posts, and shares are vital to your success with social media. The trick is figuring out how to get people to do so. (I hope you already knew that)
- Having a “soft touch” and empathy for your audience can create the illusion that you are speaking to each of them individually. Taylor Swift uses this really well.
- Audience feedback dictates how Google ranks pages.
There are plenty more points I could have put into this list, but these are some of the more important ones.
This was a very interesting book, but it is written like a biology teacher wrote it. Oliver is just a big fan of biology, and you can definitely tell.
Hopefully, that list is helpful to you, and if you want to learn more about social media, I do recommend that you buy this book.
If you learned anything from this post, or if you enjoyed it, please like and/or share it. It really helps me out.
That is an example of a call to action 😉